A strong founding team

CEO Danny Fogel and CTO Jeannette Hansen make up Frontliner’s founding team.

Danny is the founder and director of Frontliners and has solid experience as a contractor. In 2001, he started the IT consulting company Conzern, selling software to small and medium-sized businesses, and in 2007 he sold the company to Norriq. Danny then started the successful event and in-store agency Promoters. At the same time, Danny has helped open two retail stores, the lifestyle store Leah Maria and Charlottenlund Dyrehandel, and he has been involved in additional start-ups, such as: Cleady, Heartbeats.dk and Gottlieb & Co.

Jeannette is CTO and co-founding partner of Frontliners, and was originally trained as an IT assistant in 1991. Jeannette has been a partner and co-owner of the development house Front Avenue for 17 years. Here she developed both software and was the manager of development projects, including in their Indian department. Jeannette has previously developed SaaS solutions for course administration, which are used by both public and private customers.

The idea behind Frontliners

For Danny Fogel, it wasn’t enough for his employees to show up on duty. They also had to do their best while they were there – every single time.

Danny has run successful event and in-store marketing agencies for many years, and has also helped open two retail stores. Here he saw firsthand how important good customer service and employee commitment were in direct contact with customers.

But how do you put good employee performance into a formula so that it works in everyday workflows? And this when you work directly with customers on a daily basis in either a store, café or restaurant?

In 2017, sales experience, industry insights and a fundamental vision of being able to set high standards for good service in meetings with customers led to the founding of the digital platform, Frontliners. Go Solo has written an article about it, which you can read here .

An all-in-one employee platform that combines employee management optimization with a focus on continuous improvements in employee performance.

The path to that goal is based on data and the use of artificial intelligence and machine learning. Here, data is continuously fed into a loop that can optimize employee performance, and ultimately our customers’ bottom line.

Make good employees better

Our mission is to help our customers ensure a daily routine with a consistently high level of good service from their employees. Because good service results in happy customers and good customer experiences, and this can be felt on the bottom line. We will create synergy between daily planning and ongoing employee development by combining this into a digital platform that, in a continuous cycle, will increase employees’ ability to perform at their best.

We work on optimizing and automating administrative planning processes to free up time. We combine this with data-based development, training and measurement of employee effort to increase performance and create better results.

All with an overall goal that every employee on duty is an important piece in creating optimal customer experiences that can be positively felt on the bottom line.

Still in doubt?

Try the platform for free for 14 days and see for yourself how AI-powered learning can transform your employee training. Or book a demo where we go through the features together.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.