The project started while CEO & Founder Danny Fabricius Fogel was CEO & Owner in a Promotion company. A position he has had for nine years. While analyzing results of the promotion activities, it became very clear that the main ingredients for great performance was:
- The personal profile of the employee (personality).
- How and when the employee is trained.
- How and when the employee is motivated.
Based on these founding’s, the technology platform used was adjusted to support personal profiling, training, motivation and performance measuring.
In 2017 Danny founded Frontliners, who bought the technology from the promotion company and are now developing the last adjustments and implementing artificial intelligence and machine learning to help businesses in the Food & Beverages-, Consumer electronics-, Beauty-, Telemarketing-, Retail-, Hospitality- and Leisure industry to improve their sales.